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How To Make The Case For Your Marketing (And Your Budget)
Thu, 25 May
|London
How do you get across the importance of your marketing? How do you get to justify your budget requests? And show ROI? This seminar will share some best practices and things to avoid. We will be joined by brokers to give you some powerful insights to boot.
Time & Location
25 May 2023, 14:00 – 16:00
London, Mortgage Strategy, Fleet St, London, UK
About the event
In this session, we will discuss how to put forward your case for marketing and your budget needs.
At the end of the session, you will have the confidence to go and really demonstrate the value of your marketing internally.
We will cover learnings from the real world, including what has not worked. We will examine approaches from outside the mortgage market too - to show the challenges and solutions are the same.
How build stakeholder engagement and buyin.
How to get your voice heard internally - in a way people will listen.
How to ensure you align marketing with business goals and have the right balance between BRAND and DEMAND based marketing activities.
How to measure what matters most and what will appeal to stakeholders.
How to deliver commercial acumen. Why creativity is vital. And why you need to be the voice of the customer.
What metrics really matter to prove the value of marketing.
How to use brand based marketing efforts differently to those demand based ones.
Ultimatley, you will come away having the confidence to demonstrate the value of your marketing.