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3 Traits of Successful Marketers

Writer's picture: Jeff KnightJeff Knight

Successful marketers have 3 common traits:


• They do a great job

• They have the right skills to do their job

• They are strong in Emotional Intelligence So let's focus on that last point - Emotional Intelligence



Build Your Own Brand


Being strong in emotional intelligence helps you build the most important brand – that brand called you.


“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Tom Peters.


Focus on Emotional Intelligence (EQ)


The more you explore EQ – the more rewarding your career. EQ is the key to making your mark in your organisation. Getting stronger in EQ gives you greater power.


What Is EQ?


As a quick introduction, it covers: Self awareness - awareness of others – personal motivation – social skills – self discipline.


Find a way to increase your EQ - use the Forum.


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